A designed landing page with up to four sections typically includes:
Hero Section: The top area features a captivating headline, a brief subheading, and a strong call-to-action (CTA) button. This section often includes an engaging image or background video to grab attention.
Features/Benefits Section: This section highlights key features or benefits of the product or service. It may use icons or images paired with concise text to effectively convey value and encourage user interest.
Testimonials/Social Proof Section: Here, customer testimonials, reviews, or trust badges are showcased to build credibility and encourage trust in the offering. This section may include quotes or ratings from satisfied customers.
Final CTA Section: The bottom section reiterates the call to action, often with another opportunity to sign up, purchase, or learn more. It may also include a brief summary of the offer or a guarantee to reinforce the decision to engage.
Each section should be visually appealing, easy to navigate, and optimized for conversions.